The latest insights from the forefront of AI agents

Agentic AI already significantly impacts the creative industries, as I learned in Berlin. Here are three amazing agentic AI use cases.

Picture: Kristian Portz, co-founder of Masumi Network and NMKR. GITEX Berlin conference.

This week at the GITEX conference in Berlin, I had the chance to dive deep into the rapidly evolving world of agentic AI. From cutting-edge tools out of the US to stealthy European ventures, the momentum is undeniable — and the implications for work and creativity are profound.

Thinkable Multi-Agent AI Platform (USA)

An impressive multi-agent system that is redefining how screenplays are created. Thinkable allows writers to turn an idea into a complete script — dialogue, artwork, and all — in a matter of hours without any coding experience required. Developed by a team of former Web3 entrepreneurs, its beta launch is just around the corner. Sign up for the beta launch on their website: https://thinkable.co

Masumi Network (Germany & Switzerland)

Focusing on the infrastructure layer, Masumi is creating a secure environment for agentic workflows. They are building payment rails for AI agents on the Cardano blockchain, supported by Germany’s ServicePlan group and founded by the team behind NMKR. They will soon launch an AI agentic experience center on Kurfürstendamm in Berlin. Check them out: https://www.masumi.network

Think Studios (Germany)

Still in stealth, this Berlin-based startup is developing AI agents to manage the entire logistics of filmmaking—from resource planning and budgeting to scheduling. Logistics for filmmaking involves coordinating the schedules of actors and production staff alongside budgeting. All of these activities are highly time-consuming. Their technology could reduce production costs by 30%. One to watch.

The two main impacts of Agentic AI

Agentic AI is already changing the nature of work—not just automating tasks but also augmenting people. It assists with coding and content creation. It already has two very tangible impacts on the creative industry, as shown above.

Upskilling for low-skilled workers

It empowers lower-skilled workers with advanced planning, design, and budgeting tools — similar to how Canva opened up design for non-experts.

Efficiency for experts

For professionals, it boosts efficiency by handling the repetitive, labor-intensive parts — freeing up time for creativity and strategy.

The agentic wave is just beginning — and Berlin is clearly plugged into its pulse.